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Two people. Multiple perspectives.
One playbook.
We wrote Designed for Volatility because traditional resilience is no longer enough. The companies that thrive will be designed to improve through disruption.
The firm is the practice behind the book — not a separate brand that happens to sell a title.
David J. Blumenthal
Commercial and operating lens
More than three decades driving revenue growth, client success, and organizational performance across healthcare, technology, and enterprise services.
His work at Zelis and earlier leadership of a fast-growing consulting and software firm is how the book stays tied to real executive consequences — relationships, retention, alignment, and execution under pressure.
Yair Alan Griver
Technology and operating systems
Technology executive, entrepreneur, and former Microsoft leader. Billing and rating systems for Office 365 and Azure — the operating demands of hypergrowth platforms.
Later led and advised startups, consulting firms, and technology organizations. Author of five technical books and more than sixty articles. Designed for Volatility is the first major business and leadership title.
Why the pairing matters
Together: platform scaling, AI-era transformation, revenue leadership, client success, organizational design, and executive operating experience. The Work is how a leadership team sits down with us. The Book is the playbook.